Friendly Publishing launches Packtypes Life, the ultimate dinner party game, into the UK market.
It’s tough launching a new product. It usually takes big budgets, big company backing and a lot of luck. But one small Evesham company, called Friendly Publishing, is going to attempt it, without any of that, when it launches a new product called Packtypes Life this autumn.
Packtypes Life is already capturing the imagination of the nation as the sensational new game that helps you understand yourself and other people better. All you have to do is ask your question. What is she like? What does he think of me? What am I like? At work? At home? As a mum? As a dad? As a partner? Choose your Packtypes cards, consult the Packtypes guide and find out the answer. It’s the perfect dinner party game guaranteed to get everyone talking.
Friendly Publishing has already achieved a lot on a very small budget. PacktypesLife.com, its new web site, is bursting with celebrity news, fascinating insight into what makes us all tick and tips for everyone on how to have a better love life, family life and work life.
And now its hoping to catch the interest of some of the UK’s biggest radio and television personalities with a series of short promotional films featuring local people Packtyping celebrities at dinner parties, barbeques and even a stag do and a massive internet campaign that will use youtube, facebook and twitter.
Owner of Friendly Publishing and inventor of Packtypes, Will Murray, said “We’ve been overwhelmed by the reaction to Packtypes Life. Everyone that plays is astonished by how accurate it is and what they learn about themselves and other people. We’d love to invite local people to drop into the Packtypes centre on Blackminster Business Park and experience it for themselves. Everyone can also get a small taste of how it works on our web site at www.packtypeslife.com/life-game or on the Packtypes Life facebook page.”
Watch the first of the Packtypes promotional films on the Packtypes youtube channel and see if you can spot any local people you know. And keep watching for more films talking about Chris Moyles, Fearne Cotton and others over the coming weeks. You can also follow the launch progress on facebook and twitter (@packtypeslife).
Packtypes Life costs just £39.95 and is available from the Packtypes online store. And, as an added bonus, Packtypes Life has been beautifully designed, so it will look great on your coffee table or bookcase.
Packtypes Life quizzes
Call us for examples of Packtypes based quizzes relating to parenting, love and relationships, work, even shopping!
More information
For more information please contact Hayley at hayley@packtypes.com or telephone 01386 831770. Alternatively, go to the press-centre and watch the short film of people all over the UK already having their very own Packtypes moments.
Notes for editors
1. Packtypes® and Packtypes®Life are published by Friendly Publishing, Blackminster Business Park, Evesham, WR11 7RE.
2. Friendly Publishing is already one of the region’s lesser known success stories. Its professional Packtypes product has been used across the UK for nearly 5 years to develop EQ in adults and children. Using the established psychological principle of Emotional Quantity (EQ), Packtypes is changing the world, one individual at a time.
3. Described by some as the scientific alternative to horoscopes or taro, Packtypes is based on proven Jungian psychology that also underpins less fun, more expensive types of psychometric testing such as Myers Briggs, Belbin and Disc.
4. Packtypes Life helps individuals understand themselves and other people better:
a. Use it in your love life to understand your partner better, help him or her understand you and get more from your relationship.
b. Play it at home to build better relationships between parents and children and get more from your friendships. Its even been used to resolve differences between brothers and sisters.
c. Use it in your work life to learn what makes other people tick and become more influential, to help you with your career choices or even handle a difficult boss.
d. Or just play Packtypes Life for fun with friends… it’s the perfect dinner party game guaranteed to get everyone talking.
5. More information is available from the Packtypes web site www.packtypes.com