Judges at Top Drawer, the leading retail buying event taking place at London’s Olympia this week, have voted Packtypes Life the best new product in the gift category describing it as “gorgeously original – the perfect accessory for 21st century living”.
PacktypesLife is one of the most original new gift ideas to hit the market for many years; ideal for retailers looking to rejuvenate tired gift, game and women’s sections and meet the markets insatiable demand for something different.
PacktypesLife uses a pack of very clever cards and proven psychology to show you who you are and help you take control of your future. It’s for everyone that wants to grow as a person, get the most from life and achieve their dreams.
Marketed as the beautiful little box that shows you who you really are, Packtypes Life is packaged to appeal to a 25 to 45 year old female audience looking to unlock their potential, get closer to the people they care about, enhance their own happiness and find personal fulfilment.
Creator Will Murray said “We are delighted and honoured to win such a prestigious and influential award at our very first retail buying event. Top Drawer has been an amazing show for us. We’ve been overwhelmed by the reaction from the market. We worked hard to create something truly original and fun, but that also has the potential to change lives. We thought it was good, but it’s been fantastic to have that confirmed commercially. “
He added “With new life-style magazines like Psychologies doing so well in the market and women’s editorial increasingly focussing on making the right lifestyle choices and emotional wellbeing generally, there is clearly a growing appetite and desire for self development, personal fulfilment and general wellbeing products. PacktypesLife is the perfect response to that trend .“
Packtypes Life is beautifully designed and comes with lots of free attention-grabbing point of sale material to ensure it stands out in store and is guaranteed to be a Christmas 2011 best-seller.
- Play Packtypes Life for fun with friends or family… it’s the perfect dinner party game guaranteed to get everyone talking
- Use it to really understand yourself, discover your own unique talents and explore your possibilities
- Use it in your love life to understand your partner better, help them understand you and get more from your relationship
- Play to get closer to your children, help them discover their own unique talents, build their confidence and self-esteem and develop their relationship skills
- You can even use it in your work life to learn what makes other people tick and become more influential, to help you with your career choices or even handle a difficult boss
Because Packtypes Life uses the same proven psychology that underpins professional psychometric tests and tools the world over, it’s extremely accurate and has the potential to be genuinely life changing. Already there are countless examples of people playing Packtypes Life and finding it has an unbelievable effect on their relationships and lives! For instance, one couple used it to open up and talk for the first time about a big relationship issue in a positive, unthreatening way. Another estranged father has used it to rescue his relationship with his teenage son.
How does it work?
From a pack of 48 psychology-based cards you pick the twelve phrases that best describe you.
As the cards are turned over they reveal your unique profile based on eight different personality (or Pack) types. The secrets of your profile are then explained in the Packtypes Life guide book together with brilliant insights into your true strengths, how to communicate
By asking friends, your partner or relatives to also pick the cards, you gain an invaluable insight into how they see you and, as they "Packtype" themselves, vice versa.
And it doesn’t end there, Packtypes Life is complemented by an entertaining website atwww.packtypes.com packed with helpful support and advice for life and love and how to use who you are to your best advantage.
Everyone can be Packtyped in any situation, and by collecting profiles and recording them, you see the whole picture and not only raise your EQ significantly, you also pave the way to being a better people person!
Take the Packtypes Life challenge
Visit stand P9 at the Top Drawer show or contact Hayley on 01386 831770 or hayley@packtypes.com for more information. We promise you’ll be amazed at what this very clever little box can do!
More information
For more information please contact Hayley at hayley@packtypes.com or telephone 01386 831770. Alternatively, go to www.packtypes.com/life and watch the short film of people all over the UK already having their very own Packtypes moments.
Notes for editors
- Packtypes® and Packtypes®Life are published by Friendly Publishing, Blackminster Business Park, Evesham, WR11 7RE.
- The professional version of Packtypes has been used by businesses, organisations and schools across the UK for nearly 5 years to develop EQ in adults and children.
- Using the established psychological principle of Emotional Quantity (EQ), Packtypes is changing the world, one individual at a time.
- Described by some as the scientific alternative to horoscopes or taro, Packtypes is based on proven Jungian psychology that also underpins less fun, more expensive types of psychometric testing such as Myers Briggs, Belbin and Disc.
- More information is available for journalists from the Packtypes web site www.packtypes.com/press-centre