Fast, Psychologically Safe, Team Growth

Relied upon by thousands of organisational leaders, Packtypes is being used to transform leadership, teamwork, behaviour and culture across all sectors.

Why Organisations Need Packtypes

Packtypes makes behaviour visible, coachable, measurable and cultural. Growth stops being a programme and becomes everyday behaviour.

Most organisations train for skills and knowledge. Few ever train for behaviour. But behaviour is where performance lives! Trust, leadership, communication, accountability, teamwork, resilience, culture, engagement, momentum – they are all behaviour based.

Until now, behaviour has been the hardest thing to develop, measure and sustain.

Packtypes changes that. It gives organisations what nothing else can:

A practical system to improves behaviour daily, not annually
A shared language that makes feedback comfortable, not confrontational
A fun, human, fast way to build trust and human intelligence
A method to identify, practice, coach and track behaviours that drive performance
Real behavioural data — Alignment & Variance scores — not opinions

Pick Your Solution

The Game of Growth

Do Everything You Do Better

The World’s First Psychometric Game. Every Packtypes journey starts with The Game of Growth. Feedback becomes fun. Psychology becomes playable. Growth is unstoppable. Play once to grow a little. Play regularly to unlock potential you never knew you had.

1. Packtypes Growth Healthcheck

Every Organisation Wants Progress.
Few Manage or Improve the One Thing That Drives It: Behaviour.

Our Growth Healthcheck gives you a clear, unbiased, psychometrically accurate snapshot of how you and your team behave. Not in theory, not in a report, but in day-to-day reality.

2. Continuous Human Improvement

Everyone is involved. Everyone improves. Everyone grows.

Not a One-Off Exercise. A Behaviour Change Engine

Better Conversations → Regular Small Behavioural Shifts → Continual Improvement

Equip and Empower Your Whole Organisation to Perform and Grow Faster

Once you know where you stand, you need a way to improve things - fast, honest, and without the usual corporate confusion. Continuous Human Improvement is that breakthrough.

It gives every person, manager and team a simple, shared way to talk about behaviour - safely, constructively and in the exact moments that matter.

3. Packtypes Tracker

Behavioural Measurement

Turn Behaviour into a Measurable Leadership Agenda Item

You can’t improve what you don’t consciously agree upon.
You can’t improve what you can’t measure.
You can’t sustain improvement without continually balancing Psychological Safety and Fast Growth.

Packtypes Tracker does all three

It delivers precision, clarity and accountability by turning behaviours into measurable metrics enabling leaders to lead. Behaviour and growth stop being vague, opaque and subjective.

Team Tracker - Psychometric Behaviour Audit

Target and Track Team Behaviour

Behaviour Change Done Right

Packtypes Team Tracker is the first totally practical, data-driven system that makes team behaviour visible, measurable and improvable. Not just for the lucky few, but anyone.

Designed for leadership teams, operational teams or whole organisations serious about driving performance through measurable behavioural growth.

Licensed Coaches

Partner with the Pioneers of Psychometric Feedback

If you want to stand out in an overcrowded coaching market, with real purpose impact and upside... You’re in the right place.

This isn’t a plug-and-play franchise, or another personality framework. It’s for coaches who want to shape the future, not just resell someone else’s model. An opportunity to share in the success of a category defining behaviour change solution: Psychometric Feedback™.

Will Murray, Speaker/Facilitator

Speaker. Facilitator. Human Intelligence Pioneer. Creator of Packtypes.

A speaker who entertains, educates, provokes, and changes how people see themselves and each other forever. Will isn’t another leadership theorist or motivational presenter. He’s a dyslexic kid who learned to teach himself…

A senior corporate leader who decided titles don’t make leaders, its how they behave that does! A relationship troubleshooter who spent ten years helping people connect again and the creator of Packtypes - the world’s first Psychometric Game and the original pioneer of HI (Human Intelligence) Learning long before it became fashionable.