top of page

Transformational Conversations

packtypes professional 3
Asda 8
Edited Image 2015-9-25-18:10:26
packtypes with mat 2
Asda 4
Picture 2

Tried, tested and trusted

Since 2007 Packtypes has helped 1000’s of businesses, schools, the police, NHS Trusts and charities, and 100,000’s of individuals and families, grow in confidence, develop as individuals, relate to each other, engage at work and perform to their full potential.


What Packtypes does brilliantly


Packtypes simplifies human nature in such an easy and fun way, you make sense of yourself and everyone else. Conversations that will change your life!

Playing Packtypes helps you:


  • Understand and appreciate people. Manage emotions and feelings.

  • Set expectations. Reduce misunderstandings, frustration and conflict.

  • Be an effective individual, team player, manager, leader, coach and parent.   


Packtypes Social Literacy Tool 


The idea is simple. A psychometric based card game that takes minutes to understand, yet is so revealing and uplifting, that just playing enhances social literacy (self and social awareness), self-esteem, confidence, understanding and relationships. 

Which Solution is right for you?

Businesses and Organisations

Your people, your
greatest asset


Playing Packtypes transforms engagement, teamwork, productivity and performance.

Our tried and tested range of innovative and playful Packtypes Solutions can 

empower and engage your whole organisation.

Coaches and Team Leaders

Inspiring performance conversations


Our Packtypes DIY Team Bag provides everything needed to empower and engage individuals and teams. Includes clear instructions, Packtypes Team Analysis Set, and 10 Packtypes Professionals to equip team members with. 

Education and Schools

Engaging your staffroom and classroom


A versatile and cost-effective way to develop confident, communicative and highly engaged children and adults. Over the last 10 years Packtypes has been used by over 1500 schools to transform learning, teaching and leading.

Individuals and Families

Gets you talking,
makes you think


Whether you’re looking to develop yourself or your family, nothing boosts confidence, improves communication, makes people feel good about themselves or enhances your overall family dynamic, more effectively and playfully than Packtypes.

What is Packtypes?

Created by Will Murray, Packtypes is a compellingly creative card game designed to help you understand yourself and each other. Through this understanding we unlock social literacy, the key to building effective relationships and improving productivity. Since 2007 we have equipped over 100,000 children, young people and adults from all walks of life in schools, charities, public services, small businesses and blue-chip organisations to help them improve the way they perform, communicate and work together.


Using our experience working as problem solvers, trainers and facilitators in businesses around the world combined with our award-winning Packtypes kit, we deliver training, workshops and leadership programmes to help breakdown barriers and improve performance. 


Globally we are on a mission to address Universal Social Literacy, to give children and young people the confidence, skills and tools to recognise and value the difference in each other. We are building a programme of engagement for education as we help alternative and mainstream schools and education settings embrace Packtypes to give young people the understanding they need to help them have a sustainable, positive impact on the world and each other.


This is not a psychometric test, this is not a team building game, this is Packtypes! 


What our clients say...

"Packtypes is unparalleled in increasing social literacy rapidly with different audiences and any thing that reduces absenteeism and transforms employee engagement in the NHS is a must right now.

Previously I had utillised psychometric tools like MTI and OPQ for profiling purposes and in comparison I found Packtypes much quicker, more fun and easier to interpret and apply"

Packtypes at Durham Constabulary. Mike Barton

"We've been scored outstanding on efficiency but I always say it's not about efficiency, it's about people"


Chief Constable Mike Barton

Durham Constabulary

Packtypes with Asda

"We got 180,000 staff thinking deeply about themselves and their colleagues"


Nick Green,

Senior Director for Talent, Diversity, Leadership ASDA

Gala Bingo Packtypes

"We all love Packtypes. Will and the team at Packtypes were brilliantly supportive. It’s already benefitting performance and we can’t wait to keep on using Packtypes!”

Becky West,

Global Learning Partner, GVC Group

Don't just take our word for it... read some case studies!

Have a question?

Thanks for getting in touch, one of the team will get back to you shortly!

bottom of page