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Do everything you do better!

Continuous Human Improvement

Success and happiness are determined by how we behave in different situations. The truth is, we are all capable of behaving in ways we’ve never dreamed possible.

'Success in your own hands'

No matter what your life, relationship or leadership goals, success depends on working out how you naturally behave in different situations, and what would work better.

Start practicing these powerful new success behaviours. Get in the habit of asking for and acting upon everyday feedback, and progress is inevitable.
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Sounds easy?

It is when you know how?

The world’s first psychometric game, Packtypes works for individuals, families, teams and whole organisations, regardless of age, experience, background or personality, helping you develop and track success behaviours, and turn them into rewarding, winning habits.

Tried and trusted

Relied upon for over 17 years by 100,000s of individuals and families, 1000s of schools, the NHS, the police, leading businesses and charities, including the NSPCC.
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Parent, boss, teammate, leader, friend, student, teacher, partner?

Playing Packtypes is the fastest, most effective and most enjoyable way to achieve your own, your family’s, team’s, or organisation’s goals. Simply….
 
  • Play Packtypes to determine the best way to communicate and behave, in different roles, situations and relationships.
     
  • Identify existing behaviours and preferences and work out what needs to change. Practice demonstrating your new success behaviours, using Packtypes to ask for daily feedback.
     
  • Keep practicing until you master your desired success behaviours, then repeat in different situations until you’ve improved every aspect of your life, relationships and performance. 
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Our brand new product for 2025

Packtypes Tracker uses Packtypes to stimulate performance improvement, and ‘Packtypes Digital’, to deliver the evidence base needed to stimulate a ‘growth culture’ and sustain exceptional performance.

‘Packtypes Digital’ uses the same language and format as Packtypes but works digitally, enabling behavioural feedback to be collected on the performance of any team, anywhere in the world, as often as you like, without disrupting anyone’s day jobs.

Performance improvement reimagined

Usually starting with your SLT, Packtypes Tracker helps you agree success behaviours, then shows you how aligned desired and actual behaviours are.

Find out which behaviours are over-demonstrated, and which behaviours are under-delivered on. Behaviour is tracked by team, behaviour type and quarter.

Desired behaviours can be reassessed and recalibrated to reflect changing circumstances and priorities, without impacting the relevance of your behaviour alignment scores.

TRANSFORMS
  • Teamwork 
  • ​Inter-team cooperation
  • ​Leadership performance
  • Self-awareness
  • Behaviour
  • Attitude
  • Relationships
  • Personal development
  • Personal confidence
  • Organisational culture
  • Focus
  • Aspiration
  • Customer service
  • Innovation
  • Learning

Be one of the first to experience
Packtypes Tracker

Which Solution is right for you?

Teams and Organisations

Packtypes is a cheap, versatile, and straightforward way to develop any team. Balances teams and develops team members. Encourages inter-team-working and a must for recruitment. Inspires proactivity and improves, focus, ambition, performance, engagement, service and innovation.
 
The ideal culture and organisational development tool, Packtypes Tracker lets you measure team behaviour and leadership performance, making them boardroom agenda items.

Coaches and Trainers

More and more coaches and trainers say Packtypes is the easiest way they’ve ever come across to help clients.
 
They love how straightforward and empowering it is, and the wide variety of people and situations it suits.
 
Coaches and trainers looking to support teams and organisations are increasingly turning to Packtypes Tracker and choosing to become Licensed Packtypes Tracker providers.

Education and Schools

Over 1000 schools in the UK use Packtypes to develop both children and adults. School leaders, teachers and students use Packtypes to improve learning performance, enhance leadership and life skills, and increase aspiration.
 
Headteachers can measure and track leadership performance and get regular feedback on classroom performance from the people who matter most, the children and young people.

Individuals and Families

Playing Packtypes increases success and happiness. It helps you feel good, feel more confident, achieve more, and get on with people better. The perfect present for older children and adults.
 
Play at home, college, or work.
Ideal for families that want to support and encourage each other. Inspires wonderful inter-generational conversation. Fantastic holiday game that is equally popular with family support professionals.

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The world's first Psychometric Game!

The first ever psychometric game, there is nothing in the world like it, Packtypes is a fun game with the power to change lives; yours, your kids, friends, and colleagues.

It involves using a physical pack of cards to profile each other and includes everything you need to understand and interpret the profiles you create. Play at work, home, school and university. Age 9+.

more

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What our clients say...

"Packtypes is unparalleled in increasing social literacy rapidly with different audiences and any thing that reduces absenteeism and transforms employee engagement in the NHS is a must right now.

Previously I had utillised psychometric tools like MTI and OPQ for profiling purposes and in comparison I found Packtypes much quicker, more fun and easier to interpret and apply"

Don't just take our word for it... read some case studies!

Packtypes at Durham Constabulary. Mike Barton

"We've been scored outstanding on efficiency but I always say it's not about efficiency, it's about people"

 

Chief Constable Mike Barton

Durham Constabulary

Packtypes with Asda

"We got 180,000 staff thinking deeply about themselves and their colleagues"

 

Nick Green,

Senior Director for Talent, Diversity, Leadership ASDA

Gala Bingo Packtypes

"We all love Packtypes. Will and the team at Packtypes were brilliantly supportive. It’s already benefitting performance and we can’t wait to keep on using Packtypes!”

Becky West,

Global Learning Partner, GVC Group

Have a question?

Thanks for getting in touch, one of the team will get back to you shortly!

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